Posts made in December, 2016

December 2016
10 Things Every Successful Explainer Video Includes

10 Things Every Successful Explainer Video Includes

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. An explainer video can do a lot to bring customers to your startup. Whether it’s for a complicated new software or

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Video Content Will be King in 2017

Video Content Will be King in 2017

2017 is looking like it will be the year of video. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic. image:

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4 + 1 Most Important Content Types to Share With Your Audience With an Explainer Video

4 + 1 Most Important Content Types to Share With Your Audience With an Explainer Video

In our previous case study about explainer video length, we researched the correlation between an explainer video’s length and audience retention rate on our YouTube channel. We found that: Explainer videos of 1 minute or less in length have an

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Men vs. Women? Who Should Narrate Your Explainer Video?

Men vs. Women? Who Should Narrate Your Explainer Video?

Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice study of the perceived “trustworthiness” of

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Animation vs Live Action: Which Makes the Best Corporate Video?

Animation vs Live Action: Which Makes the Best Corporate Video?

Tea vs coffee. iOS vs Android. Dogs vs cats. These are all important (and probably eternal) debates. Today we’ll be considering another: should you pick animation or live action for your latest corporate video? There are many options you need

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Explainer Video Case Study: How Long Should an Explainer Video Be?

Explainer Video Case Study: How Long Should an Explainer Video Be?

You’re likely familiar with the idea that shorter videos are better. That idea is based on the premise that shorter videos get straight to the point and hold attention better than long, dragged-out messages. The deficit of the human attention

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