In this blog post I’ll admit the fact that explainer videos can be a bit heavy on your budget, but yet again believe it or not they can be the biggest ROI for your business.
So why should you spend that kind of cash when you can find plenty of companies charging just a few thousand (or even hundred)? Here are 7 good reasons you can, and should, spend more money on your explainer video.
Quality Is Worth Giving a Try
The main essence of your explainer video is in the animation and the characters of the video they can build your video as well as can knock it down. There are literally hundreds of hours that go into producing a 1-2 minute explainer video as soon as you give us your project we start to work on knowing your company, understanding the industry you play in, and developing the right concept, messaging, and story.
It’s not the end after this starts the critical phase of designing which further includes storyboarding, character formation, theme designing, animation and voice over all of this requires endless efforts and they’re not meant to be done in a couple of weeks on a shoestring budget. To really do it right, you need time and money.
Long Term Investment
If done correctly explainer videos can give your business a rocket buzz sales. The truth is that video content appeals to more and more Internet users and the explosive trend of consumers turning to video to aid in their buying decisions will only increase but this requires some investment which you surely won’t regret after the quick and generous results.
We have many repeated clients who are willing to invest more and more into explainer videos and the reason is that they get quality and sales which is worth their money if alone this does not impress you then have a look at these astonishing facts about explainer videos.
Face of Your Company
The main USP of explainer video is to explain your product or service in a clear, concise and compelling way, explainer videos are great when you have to represent your company as they can be shared everywhere whether it’s a social media profile, your own webpage/homepage, conferences, trade shows or presentations.
Explainer videos less than 15 seconds long are shared 37% more often. This figure comes from comparing the short format of an explainer to those videos that were 30 seconds to one minute in length. Longer videos perform even worse, as you tend to lose your audience around the one-minute mark. Clearly, you need to engage viewer’s right from the start as their attention spans are short, and they’ll never make it through to your call to action.
If the video doesn’t fit your brand, reflect the quality of your product or service, accurately present your business, or use your company voice, it’s not going to be a successful piece and may end up turning away potential customers.
Long Service Life
When making any large investment, you want to make sure it’s going to last for long. There’s nothing worse than spending thousands of dollars on a corporate video, only to have to take it down months later because it’s no longer relevant, or even worse, isn’t getting any better results.
A good explainer video should be timeless. It should communicate your purpose, core message and unique selling proposition in a way that will stand the test of time. The visuals shouldn’t try to capitalize on a trend, they should be clear, clean, and ultimately support the message without added distraction.
We have clients who are still using their explainer video after 5 years. In a world where most companies redesign their website every 3 years, that’s not too down at heel.
Be Striking In the Crowd
With literally hundreds of explainer video companies out there, and thousands of explainer videos being put out every year, you want something that is going to set you apart from the crowd.
We often hear repeated phrases of introduction and stock-looking characters prevalent in the industry today, which is why it’s more important than ever to spend a little more and do things differently. You need a video that is specially made for you, something which is quirky and unforgettable that gets along well with your branding.
The best way to capture the attention of the crowd is to give them a problem solving video which will not only build your credibility but will also create an emotional bond within your audience. Instead of using phrases like “meet Bob” try to start your video with a question as it creates curiosity among the viewers.
Little Things Matter More
It’s often the little details that makes a good video great a responsible video production house will not only focus on animation, it will make sure that characters they design properly represents your audience which plays a huge role in triggering the mind of your target audience.
Spending a little more money to make your video stand out in the competition won’t harm you n any way.
A Partnership That Lasts Long
Lastly work with a company who can be your video partner even when your video needs are growing , Spending more money on an explainer video usually means you’re hiring a team with experience and the capabilities to help you develop a video strategy and produce more video content down the line.
Now that your partner understands your company, your industry, your messaging, and visual style, it only makes sense to leverage that existing knowledge and continue to create video content that fits your marketing goals.
So whether you’re considering investing in an explainer video, or need to convince your boss you need more budget, I hope you can see the upside of spending a little more. If you’d like to discuss a project, get an estimate, or talk about how Video Explainers can help you, please get in touch!
If you look at the bright side of explainer videos you’ll find the endless pool of benefits from higher sales to boosted traffic and better position in market whereas when it comes to text and live video shoots there are tons of hurdles also which requires bunch of money so why not go for something which gives you instant results in less time.
Let me know what you think of this blog in the comments section and if you really find it helpful, feel free to share it with your friends and acquaintances on social media.